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To lead every youth and young adult into a personal relationship with Jesus by leveraging current media channels to connect with them wherever they are.

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"I don't want to die... I just don't want to continue living like this."

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"Does Jesus really love me? Because, sometimes it doesn't feel like he does."

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"How is it possible that I am 27

years old and no one has ever told

me that God loves me?"

Generations Crying Out for Help

The younger generations (Millennial and Gen Z) are aimless, distracted, and confused. They are broken and lost. Jesus would classify them as "Harassed and hopeless, like sheep without a shepherd." (Matthew 9:35-38) Their crisis is real and it can be the doorway through which they will consider all Jesus offers.

  • 71% are "absolutely certain" or "fairly certain" that God exists

  • 68% believe in heaven

  • 65% rarely or never attend church

  • 39% have no religious affiliation

  • The suicide rate increased 30% between 2000 and 2016

  • 65% would claim to be Christian

  • Less than 1 in 5 can tell you how to become one

The Road to One Million: Our 2021 Goals

Help Us Reach These Goals

Millennials are asking the question "Where can I find hope?", "Please tell me life will get better", and "What is my purpose?" Jesus needs to be at the center of those conversations. He can provide hope, perspective, purpose, and value. And only He can offer forgiveness and eternal life. Young people are drowning (and dying) in this culture that strips them of joy, peace, and direction. But if they are approached in the right way, with the right message, they are discovering that Jesus can answer all of life's meaningful questions.

Jesus is the Solution

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Delivering salvation to crisis generations.

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By understanding the emotional and spiritual condition of the younger generations, Groundwire is changing the way that they view God using a very specific and effective 5-step funnel serving both English and Spanish speakers.


Groundwire does not offer an invitation to church that may be ignored; instead, we interrupt them right on the smart phones they never put down.


Through videos, our website, and 24-hour coaching, we communicate the Gospel in a relevant and authentic way.


In addition to listening, loving, and encouraging each one who visits one of our sites in English or Spanish, our goal is to lead each person toward a commitment to Christ.


We offer tools to help New Believers grow vertically towards Christ and horizontally towards local community.


Finally, we work to bridge New Believers to a local community of believers where they can continue on their journey.

A Relevant Approach

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450 million digital impressions (# of times an ad is seen by a user) in English and Spanish

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4,000,000 web visitors to,,, and BeautifulMess.Live

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450,000 people seek answers from a trained, online coach

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250,000 of these people will decide to follow Jesus

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2020 Results

Commercials Viewed

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in 2020
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in 2019

Web Visits

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in 2020
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in 2019

Commitments to Christ

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in 2017
in 2018
in 2019
in 2020

Initiating Conversations

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in 2020
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in 2019

Staying Connected

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of those who confessed faith provided us with their cell phone number, inviting us to influence their journey and help them grow with God. We can't get them to open emails, but they will open texts.

Cost per Commitment

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in 2017
in 2018
in 2019
in 2020
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We Can See 1 Million New Believers by the End of 2022


A Generation within our Grasp

By saturating the digital media landscape with the message of God's love, we are seeing hearts open to the offer of Jesus and lives transformed. Between 2016 and 2019, we saw 162,861 professions of faith. If we continue to grow at 85% as we have year over year, we will see 1 Million people in the US place thair trust in Jesus by the end of 2022.


Three Year Conversion Plan

Total Remaining Need to reach a million is

$15,350,000 in the next 3 years.



In 2020, we saw 116,437 people saved and raised $2.4M.

In 2021, the goal is 250,000 saved at a cost of $4.5M

In 2022, the goal is 475,000 saved at a cost of $8.5M



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Investing in Lives Transformed

Will you commit to transforming lives

at one of these investment levels?

How Can I Help?

PRAY - Receive weekly prayer updates by signing up at

COACH - Join our team of online volunteers at

CHAMPION - Join other champions to share at

INVEST - Invest to see young people come to faith at

Strategic philanthropy opportunities such as stock giving and leveraging
your assets through a donor-advised fund are available.

Sean Dunn, the founder and President of Groundwire, has worked with youth and young adults  full-time for over 30 years. He began serving in local church youth ministries, and in 1997, he began traveling full-time as a speaker and author. Although he was finding success through those outlets, he began to ask the question, “How do we reach the ones that don’t want to be reached? How do we influence the ones that aren’t asking the right questions and won’t come where we are?” After praying and studying trends and culture, the strategy for Groundwire was born.

Since 2003, Groundwire has been leveraging media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the social  media sites where these generations spend so much time, we are able to share authentic hope with many who might not be ready to walk into a church.

Each commercial invites the viewer to have a conversation with “someone who understands”. Twenty-four hours a day, there are volunteer coaches online ready to listen, encourage, and point chatters to Jesus.

Scripture says that His kindness leads us to repentance but so many people don’t believe He is kind and loving. They see Jesus as angry and judgmental. By strategically putting the message that Jesus cares into these media channels, we are seeing hearts open to the truth of Jesus and we are seeing lives transformed.

In order to maximize our effectiveness, Groundwire uses multiple messaging campaigns or brands to help us reach more young people with the hope of Christ. We currently operate ad campaigns as Jesus Cares, When Life Hurts, Beautiful Mess, and in Spanish




We are convinced that the inspired, infallible, authoritative Word of God is useful for teaching, rebuking, correcting, and training in righteousness.
Hebrews 4:2, 1Timothy 2:4, 2 Timothy 3:16


We are convinced that there is one God in three Persons: Father, Son and Holy Spirit.
John 14:16, Mark 1:10-11, Matthew 28:19


We are convinced that Jesus Christ gave His life on the cross to redeem mankind from the sin nature we are born into and give eternal life; no one comes to the Father except through His Son, Jesus Christ. Salvation is a free gift for all who confess to the Lord Jesus with their mouth, believe in the resurrection of Christ, and repent from their sin.
James 5:16, John 3:16, Romans 10:9, John 14:6, Acts 4:12


We are convinced that Christ can bring healing and hope to every situation in life by the power of the Holy Spirit.
Isaiah 53:5, Psalm 147:3, Exodus 15:26


We are convinced that Jesus Christ is Lord and the He is the same yesterday, today and forever. What He did 2,000 years ago, He is still doing today through the power and presence of the Holy Spirit operating through those who believe in Him.
Hebrews 13:8, John 14:2


We are convinced that full devotion and extravagant affection for Jesus Christ and His cause should be the norm for every believer.
John 12:1-11, Luke 9:23-24, Matthew 16:24-25, Luke 12:31


We are convinced that the believer will grow towards God when the discipline of prayer is coupled with worship and the reading, memorizing and meditation on the Word of God.
1 Thessalonians 5:16-18, Hebrews 4:12, Psalm 119:11, Psalm 1:1-3


We are convinced that prayer is a two-way communication between God and the believer, and the fervent heartfelt prayer of a righteous man or woman avails much.
Acts 22:14, James 5:16


We are convinced that God does not dwell with a particular denomination or style. The body of Christ has many different looks, but everyone who confesses Jesus Christ as Lord and Savior is a part of the same body.
John 17:23, Romans 15:5-6, Romans 12:4-5, 1 Corinthians 12:13


We are convinced that God has a passion for all peoples. He has a plan and a calling for them, and they are set apart for righteousness. God is rising up an army of on-fire, God-loving people who are going to raise a standard of Godliness up before their peers and the world.
Psalm 7:17-18, Acts 2:17-18, Jeremiah 29:11

Statement of Faith


Frequently Asked Questions

Why does Groundwire raise money?

To share Biblical hope, love and purpose with as many as possible. People partner with Groundwire financially allowing us to share the message that Jesus cares with Millennials in the United States who are lost and hurting.

How can I donate to the mission?

There are multiple ways that you can give to impact Millennials through Groundwire. You can give online HERE.
You can send a check to Groundwire PO Box 1323, Castle Rock, CO 80104
You can give through your donor-advised fund to Champion Ministries, dba Groundwire. Our EIN# is 84-1341326

When I donate, where does my money go?

All financial gifts fund the critical work of evangelism by sharing the Gospel message through marketing outlets and by helping provide internet support to those who are taking that next step towards Christ.

What percentage of my donation goes towards programs?

Groundwire adheres to ECFA’s financial requirements for partnership. 78% has historically gone directly to programs.

How can I set up a monthly donation?

It’s quick and easy to sign up online HERE or give us a call at 303.660.3582 and we will help you get it set up.

I am a monthly donor and some of my information has changed-how do I change it?

Give us a call at 303.660.3582 or send an email to and we would love to help you get updated.

Is my donation tax-deductible?

If you’re in the U.S., yes. You’ll get a tax receipt annually emailed for all donations made in the calendar year. For any gifts in kind, a receipt will be sent within 10 days of receiving the gift. For all international partners, you would have to examine your countries policy to determine if your gifts to Groundwire are eligible for tax credit in your country.

Do you publish your annual financials and audited reports?

We have a transparency policy that applies to our financial accountability. You can find our 990’s online or you can simply email and request copies of either our previous year's financials or our audited reports.

I would like to speak with someone in leadership. How can I reach the staff or Groundwire’s Board?

If you have a question, concern, or comment, you can email our leadership at Any communication will be forwarded to the appropriate person/people and if a response is required, you can expect one within a timely manner.

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