By understanding the emotional and spiritual condition of the younger generations, Groundwire is changing the way that they view God using a very specific and effective 5-step funnel serving both English and Spanish speakers.
1. Interrupt: Groundwire does not offer an invitation to church that may be ignored; instead, we interrupt them right on the smart phones they never put down. We do so with relevant, empathetic, high-quality images and videos.
2. Communicate: Through the content, our websites, and 24-hour coaching, we communicate the Gospel in a relevant and authentic way.
3. Commit: In addition to listening, loving, and encouraging each one who visits one of our sites in English or Spanish, our goal is to lead each person toward a commitment to Christ.
4. Educate: Once a person has made the decision to accept Christ, we offer tools to help them grow vertically towards Christ and horizontally towards local community.
5. Connect: Finally, we work to bridge New Believers to a local community of believers where they can continue on their journey.
Check out the video below to see how our "interruption" works.